Tech Stack

Android
Apple AR
elasticsearch
IOS
Magento Community

About Client

The client owns the USA’s leading footwear business with many outlets across the country. Having Collaborated with the top shoe brands and a wide collection of different shoe styles resulted in a rich popularity compared to competitors. To strive in the competition, the client thought of providing a personalized experience to the customers. Therefore, the client approached Brainvire to develop an AR-based mobile app that enriches the customer experience of purchasing a footwear product.

About Product

Brainvire developed a completely Augmented Reality (AR) and Virtual Reality (VR) driven mobile application for client’s footwear store. This footwear application is about providing a personalized experience where the customers can virtually try out the various styles. The customer can make a purchase decision without giving second thoughts to how would it look on them. This saves the users from crucial shoe trial experience. The application renders the 3D view of the customer’s forefoot and provides an augmented representation of a shoe on it. In addition to that, the rendering allows the multiple configurations such as changing of shoe color, style and more. This huge timesaver and personalized experience based app is getting applauding response from the customers.

before

The Challenges

before-ring

The latest AR technology that serves the scalability

There are many AR based plugin available in the IT world. The application demanded the SDK that serves the purpose of simplicity along with a future scope. Moreover, the application needed the advanced camera options, precise 3D tracking, and accurate object positioning.

With the stronghold on AR development and the fine experience in multiple AR SDKs, the Brainvire team finally opted for Kudan. Because Kudan provides simple coding for image recognition and 3D object rendering. It supports the HD display and high-quality image capturing with real-time texture moping. Moreover, the integration with Kudan is pretty seamless and simple. Plus, the database generation in the Unity Editor becomes quite easy with Kudan.

Solution

The Challenges

Changing the shoe configuration while 3D rendering

Not only the accurate positioning of the shoe on forefoot but also the shoe configurations can be changed during the virtual showcase. The client asks the feature that allows changing the color and size parameters. When a user changes a shoe color or a size, the same must be reflected on the screen.

Brainvire developers crafted a functionality that changes showcase of shoe image in case of there is a change in a configuration. For example, if a color changed from a black to blue, it replaces the previous shoe object with a new object as per the configuration.

Changing the shoe configuration while 3D rendering

The latest AR technology that serves the scalability

There are many AR based plugin available in the IT world. The application demanded the SDK that serves the purpose of simplicity along with a future scope. Moreover, the application needed the advanced camera options, precise 3D tracking, and accurate object positioning.

With the stronghold on AR development and the fine experience in multiple AR SDKs, the Brainvire team finally opted for Kudan. Because Kudan provides simple coding for image recognition and 3D object rendering. It supports the HD display and high-quality image capturing with real-time texture moping. Moreover, the integration with Kudan is pretty seamless and simple. Plus, the database generation in the Unity Editor becomes quite easy with Kudan.

Detection of forefoot within the periphery

The first thing footwear application requires is a 3D image of a customer’s forefoot. The customer will have to place a foot on a tracking sheet and the camera view needs to be captured and an exact 3D image must be constructed. Moreover, a 3D rendering of a shoe object must fit the forefoot object accurately. The whole idea was to give the best real-life shoe wearing experience to the user.

The Kudan SDK has quite advanced camera functions that capture the forefoot periphery and shape quite accurately. The Brainvire developers designed an integrated logic that doesn’t allow any incomplete or unacceptable 3D image of the forefoot. Moreover, the application accepts the 3D image which is picture perfect to render a perfect 3D shoe model upon.

Detection of forefoot within the periphery

<h3 style="user-select: auto;">Challenge: The positioning of Shoe’s 3D object on forefoot’s object

The correct positioning of a shoe 3D object on the forefoot object was the complex task. Since this kind of alignment varies from customer to customer, there needed a precise logic to provide the engaging experience to the customers.

With the stronghold of AI-driven AR development, Brainvire developers intelligently developed module using Kudan SDK. Kudan uses the SLAM technology that is powered by the “Computer Vision” to capture and track the digital image. It maps the object to the 3D environment and tracks the position as well. The long development cycle was performed to achieve the desired perfection. The rigorous testing by QA professionals followed by constant improvement at developer’s front resulted in high-accuracy of the functionality.

<h3 style="user-select: auto;">Challenge: The positioning of Shoe’s 3D object on forefoot’s object

Changing the shoe configuration while 3D rendering

Not only the accurate positioning of the shoe on forefoot but also the shoe configurations can be changed during the virtual showcase. The client asks the feature that allows changing the color and size parameters. When a user changes a shoe color or a size, the same must be reflected on the screen.

The latest AR technology that serves the scalability

There are many AR based plugin available in the IT world. The application demanded the SDK that serves the purpose of simplicity along with a future scope. Moreover, the application needed the advanced camera options, precise 3D tracking, and accurate object positioning.

Detection of forefoot within the periphery

The first thing footwear application requires is a 3D image of a customer’s forefoot. The customer will have to place a foot on a tracking sheet and the camera view needs to be captured and an exact 3D image must be constructed. Moreover, a 3D rendering of a shoe object must fit the forefoot object accurately. The whole idea was to give the best real-life shoe wearing experience to the user.

<h3 style="user-select: auto;">Challenge: The positioning of Shoe’s 3D object on forefoot’s object

The correct positioning of a shoe 3D object on the forefoot object was the complex task. Since this kind of alignment varies from customer to customer, there needed a precise logic to provide the engaging experience to the customers.

Changing the shoe configuration while 3D rendering

Not only the accurate positioning of the shoe on forefoot but also the shoe configurations can be changed during the virtual showcase. The client asks the feature that allows changing the color and size parameters. When a user changes a shoe color or a size, the same must be reflected on the screen.

Result

Relief From Crucial Shoe Try-On Experience
The customer prefers walking to the store without worrying about shoe trial
Automated Product Showcase, No Manual Intervention
The automation provided relief to both customers and store employees
76% Increase In Customer Engagement
Delighted with the shopping experience, the customer engagement hiked to 76%.
61% Improvement In ROI
ROI skyrocketed with massive 61% increase than before

Product Screens

Client Testimonials

Their design team is top-notch and ahead of the curve; they understand the customer behaviour. Crafted amazing digital solution which helped to convert the vision, and achieve what we were looking to. Kudos to the team.

Abdul Basit Munshi

CIO - Kicks and Ice

187 Reviews

“They handle all their work with a personal touch, which encourages a continued long-term partnership. Their deliverable are reliable thanks to vigorous QA testing. I would recommend Brainvire to anyone.”

Mike Luhtanen

Founder, Creative LLC

2 years ago

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Tech Stack

About Client

About Product

The Challenges

The latest AR technology that serves the scalability

Solution

The Challenges

Changing the shoe configuration while 3D rendering

Not only the accurate positioning of the shoe on forefoot but also the shoe configurations can be changed during the virtual showcase. The client asks the feature that allows changing the color and size parameters. When a user changes a shoe color or a size, the same must be reflected on the screen.

The latest AR technology that serves the scalability

There are many AR based plugin available in the IT world. The application demanded the SDK that serves the purpose of simplicity along with a future scope. Moreover, the application needed the advanced camera options, precise 3D tracking, and accurate object positioning.

Detection of forefoot within the periphery

<h3 style="user-select: auto;">Challenge: The positioning of Shoe’s 3D object on forefoot’s object

The correct positioning of a shoe 3D object on the forefoot object was the complex task. Since this kind of alignment varies from customer to customer, there needed a precise logic to provide the engaging experience to the customers.

Changing the shoe configuration while 3D rendering

Not only the accurate positioning of the shoe on forefoot but also the shoe configurations can be changed during the virtual showcase. The client asks the feature that allows changing the color and size parameters. When a user changes a shoe color or a size, the same must be reflected on the screen.

The latest AR technology that serves the scalability

There are many AR based plugin available in the IT world. The application demanded the SDK that serves the purpose of simplicity along with a future scope. Moreover, the application needed the advanced camera options, precise 3D tracking, and accurate object positioning.

Detection of forefoot within the periphery

<h3 style="user-select: auto;">Challenge: The positioning of Shoe’s 3D object on forefoot’s object

The correct positioning of a shoe 3D object on the forefoot object was the complex task. Since this kind of alignment varies from customer to customer, there needed a precise logic to provide the engaging experience to the customers.

Changing the shoe configuration while 3D rendering

Not only the accurate positioning of the shoe on forefoot but also the shoe configurations can be changed during the virtual showcase. The client asks the feature that allows changing the color and size parameters. When a user changes a shoe color or a size, the same must be reflected on the screen.

Result

Product Screens

Client Testimonials

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