Brainvire’s mobile and web platforms provide an improved customer experience. The platform has easy navigation capabilities to help customers find the products they need. Customers will also be kept informed throughout the shopping process. The Magento store also has features such as Feefo Ratings, Gift Wrap, FAQs, Lazy Load, Custom fields, and Product tabs. The Shop by Look function allows customers to see interior decor items look in their living room with the help of an AI-based algorithm. The unique wishlist function displays a number next to the heart icon. It enables the client to see how many people have that SKU to their wishlists.